John Dewar & Sons launches Last Great Malts collection
24 September, 2014
John Dewar & Sons has announced plans to release a range of new expressions and single malts.
Aultmore, Aberfeldy, Craigellachie, The Deveron and Royal Brackla will be launched under the "Last Great Malts" title - each release featuring an age statement.
The single malts will be released in phases as a complete set of five or in various combinations of the expressions in 10 initial markets around the world including Canada, France, Germany, Japan, Russia, Sweden, Taiwan, United Kingdom, United States and Global Travel Retail.
Stephen Marshall, single malts global marketing manager, said: "We have been patiently reserving casks and are now ready to share the five distinguished malts with whisky lovers around the world.
"Up until now, these amazing liquids have been Scotland's best-kept secret, known only to a few. Now we're appealing to single malt drinkers - people who like stories and enthusiasts who are interested in exploring the aromas of the world's most complex spirit."
Marshall told Drinks International: "If you ask whether we are doing it, the answer is probably yes."
Aultmore 12-year-old will be available from November with a 21-year-old Travel retail and 25-year-old released in limited qualities.
Aberfeldy is repackaged and available globally as a 12-year-old and 21-year-old, with an 18-year-old Travel Retail exclusive. A 16-year-old sherry finish and 30-year-old is set for a 2015 launch.
Craigellachie - a portfolio released for the first time - will be available a 13-year-old, 17-year-old, 19-year-old travel retail and limited 23-year-old.
In summer 2015, The Deveron 12-, 18- and 25-year-old single malts will be released.
Previously released as a limited edition 35-year-old £10,000 a bottle, Royal Brackla will be released in March as 12-year-old, 16-year-old and 21-year-old expressions.
John Burke, dark spirits category director, said: "The single malt category is one of our industry's great growth opportunities. We are blessed with five of Scotland's finest, high-quality whiskies.
"We have great respect for the category and are confident that each of the Last Great Malts will be a fitting addition to the repertoire of the most discerning single malt enthusiast."
The first showing of the Last Great Malts single malt collection will be at Stockholm Beer & Whisky Festival starting on September 25
John Dewar & Sons Launches “Last Great Malts” Collection: New Expressions and Never-Before-Released Single Malts
GLASGOW, Scotland, Sept. 24, 2014 – John Dewar & Sons Ltd., one of the most respected names in the world of Scotch whisky, today announced plans to release a range of new expressions and never-before-released single malts – the hidden gems of its single malt portfolio. This bold move, unprecedented in recent years, will introduce a treasure trove of top-shelf whiskies to consumers around the world.
The distinguished drams of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® are launched under the title of the “Last Great Malts,” each with a compelling story and character.
For generations, these distinctive whiskies have been distilled and left to mature undisturbed in oak casks. Now, at last, whisky aficionados the world over will be able to taste the single malts from these distilleries in their authentic form. “The single malt category is one of our industry’s great growth opportunities. We are blessed with five of Scotland’s finest, high-quality whiskies,” says John Burke, dark spirits category director. “We have great respect for the category and are confident that each of the Last Great Malts will be a fitting addition to the repertoire of the most discerning single malt enthusiast.”
The “Last Great Malts”
ABERFELDY, known as the “Golden Dram,” draws its water from the Pitilie Burn. Pure and fresh, its waters are famed for containing deposits of alluvial gold. The dram is much admired for its honey notes, displaying a classic Central Highland style rarely tasted in single malts today. Named “Highland Whisky of the Year 2014” by Whisky Magazine, ABERFELDY is repackaged and available globally as a 12-year-old and a 21-year-old, with an 18-year-old exclusively available in Travel Retail. The Company plans to launch a 16-year-old sherry finish and a 30-year-old in 2015.
AULTMORE is a rare Speyside malt known locally as “a nip of the Buckie Road.” The distillery’s water filters down through the misty, mysterious area called the Foggie Moss. AULTMORE is rated top-class and is a dram sought after for its gentle grassy notes. AULTMORE will be available from November with a 12- year-old, a 21-year-old in Travel Retail, and a 25-year-old in limited quantities.
CRAIGELLACHIE has released a portfolio of single malts for the first time in history. The distillery stays true to its traditions of whisky-making, including the use of worm tubs – so called for their coiled copper tubing – to cool the spirit. A challenging Speyside whisky, it was described as “old-fashioned” even in 1891 as it makes no concessions to modern-day trends. Single malt fans appreciate CRAIGELLACHIE for its remarkable sulphuric, savoury, meaty character. CRAIGELLACHIE makes its way from the distillery doors this month, with a 13-year-old, 17-year-old, a travel retail exclusive 19-year-old, and a limited 23-year-old.
Coming in summer 2015, THE DEVERON, a new range of 12-, 18- and 25-year-old single malts, made where the River Deveron meets the open seas. Offering “calm from the storm,” it’s the perfect fireside malt. Soft fruity notes combine with an easy drinking style to make THE DEVERON a favourite with the work force of the distillery.
With a previous limited edition release of a 35-year-old £10,000 (US$15,000) a bottle, ROYAL BRACKLA is a truly regal malt. Founded in 1812, in the northern Highlands, it hails from the first distillery bestowed with a royal warrant and has since been lauded as “The King’s Own Whisky.” Heavily sherried, rich, fruity and full, ROYAL BRACKLA is a fine dram to savour as it slowly reveals its complexity. To be released in March as 12-year-old, 16-year-old and 21-year-old expressions.
“We have been patiently reserving casks and we are now ready to share the five distinguished malts with whisky lovers around the world – each release features an age statement,” adds Stephen Marshall, single malts global marketing manager. “Up until now, these amazing liquids have been Scotland’s best-kept secret, known only to a few. Now we’re appealing to single malt drinkers – people who like stories and enthusiasts who are interested in exploring the aromas of the world’s most complex spirit.”
The single malts, which will be released in phases, will be available as a complete set of five or in various combinations of the expressions in 10 initial markets around the world including Canada, France, Germany, Japan, Russia, Sweden, Taiwan, United Kingdom, United States and Global Travel Retail.
The first public showing of the Last Great Malts single malt Scotch collection will be at the Stockholm Beer & Whisky Festival starting September 25.
For more information on the new single malt expressions, the five distilleries, tasting notes, crafting, and heritage, please visit http://www.LastGreatMalts.com.
About John Dewar & Sons Ltd.
John Dewar & Sons Ltd. employs 300 people at seven locations throughout Scotland. The Company currently operates whisky distilleries in Aberfeldy, Macduff, Aultmore, Craigellachie and Nairn with ageing, blending, bottling and packaging facilities in Glasgow and additional maturation facilities in Poniel in Central Scotland.
The single malt brands of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® are part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
JOHN DEWAR & SONS
DISTILLER & BLENDER
The Scotch whisky operation of Bacardi that dates back to the start of the 19th century.
John Dewar & Sons boasts the fifth-best-selling blended Scotch brand in the world in the shape of Dewar’s White Label, which is also the leading blended Scotch in the USA.
The company owns Aberfeldy, Aultmore, Craigellachie, Macduff and Royal Brackla distilleries, with Aberfeldy offering public access via its popular interactive visitor centre, shop and café, Dewar’s World of Whisky.
In 2014 Dewar’s announced ambitious plans to release expressions at a variety of ages from all five of its malt whisky distilleries under the ‘Last Great Malts’ banner. Although Aberfeldy had been available as a single malt for some time, bottlings from the other Dewar’s distilleries were previously always rarities.
John Dewar & Sons employs 300 people at seven locations throughout Scotland. Along with its five distilleries, the company has warehousing, blending, bottling and packaging facilities in Glasgow and additional maturation facilities at Poniel in Central Scotland.
One of the most famous names in Scotch whisky, John Dewar & Sons was established in Perth, Scotland by John Dewar, who was born in 1805. At the age of 23 he joined his relative Alex MacDonald at his Perth wine merchant establishment, subsequently becoming a partner, before setting up in his own right in 1846. Whisky was at the core of his business, and in the hands of John’s sons Alexander and Tommy, Dewar’s blended Scotch became a worldwide success.
Tommy Dewar was an extrovert and a showman, and the perfect ‘front man’ for the company. Full of energy, he set out in 1892 to visit 26 countries in two years, establishing agents and employing salesmen as he went along, vastly increasing the value of the company as a result.
This was the great boom time for blended Scotch whisky, and the Dewar brothers built Aberfeldy distillery between 1896 and 1898 to provide malt for blending purposes, while Tommy eagerly embraced advertising, even commissioning one of the first moving picture commercials from the Eddison company in New York. 1899 saw the launch of Dewar’s White Label.
Hard times were to come, however, and as the Scotch whisky industry struggled financially during the early years of the 20th century, Dewar’s merged with rivals James Buchanan & Co in 1915 to form Buchanan-Dewar. Further consolidation within the industry saw Buchanan-Dewar become part of the mighty Distillers Company Ltd (DCL) in 1925.
Dewar’s remained an important brand for DCL, but following the 1997 merger of United Distillers and Grand Metropolitan to create Diageo, John Dewar & Sons was sold to Bacardi in 1998 in order to satisfy concerns over monopoly trading. A new headquarters was established in Glasgow’s London Road, and Aberfeldy, Aultmore, Craigellachie and Royal Brackla distilleries joined Macduff in the Bacardi portfolio.